Storytelling Tactics From Performance Triple Threat Nicholas Arnold

Have you thought about becoming an influencer? A world class leader? Or stage performer that moves audiences and shapes beliefs? It’s likely if you’re on this blog you have. And if we’re going to manifest those realities, becoming a compelling storyteller is non-negotiable. Stories are the glue that hold together our social interactions. And the ability to tell stories holds tremendous social currency in our fast paced and ever connected social world.

Nicholas Arnold Headshot

Nicholas Arnold tells stories for a living. He’s a graduate of Vancouver’s Film School who went on to become an entertainer and successful filmmaker. Nicholas produced and directed his first award-winning documentary at the age of 14. Followed by his feature directorial debut, “The Vicious Circle”, premiering it by the time he was 17.

From conferences, fundraisers and public talks, Nicholas has performed at The Orillia Opera House, The Elks Opera House, The Grand Theatre and dozens more bringing his nostalgic style, charm and humour to audiences from allover. As a triple threat performer, singer, comedian and public speaker, Nicholas shared invaluable tactics on storytelling, adding humour into your next presentation and what it takes to be a solo-preneur.

(If you prefer these tips in video, click here)

Be an Expert

Audiences feel lack of preparation. They know the difference between a speaker who’s regurgitating memorized lines and the ones whose delivery is unconscious. “The biggest mistake you can make as a performer,” Nicholas says, “is being underprepared. You’ve got to know your shit.”

Wether you’re performing as an actor, comedian or delivering talks as a speaker, it’s necessary to be in the moment. Nicholas believes that the cornerstone factor to delivery excellence is cultivating stage presence. Stage presence is derived through emotion. And  if we’re consciously thinking about our next lines we can’t be in the moment speaking through our emotional motivations.

His philosophy is similar to my interview with another comedic superstar Michael Orrett, as they both believe that flexibility in your performance is a sign of a presenters maturity. You want to be perceived as a professional? Know your talk so well, cultivate such a deep level of expertise, that no level of interruption, audience heckling or hiccups in your own lines can throw you off. When you know your shit, you’re transitioning from the realm of an amateur to a professional. You’re presentation gains fluidity and as a result you’ll elevate your stage presence 10 fold.

Want to see real life examples? Check out comedians like Jimmy Carr and Daniel Tosh. Anyone who can open up their act to include their audience in real time is taking on a huge risk! But when you’re a true master of your craft and you can banter and bounce jokes off the audience, the rewards are nothing short of world class performances.

Next, Nicholas was generous enough to shed light on the lessons he learnt about structuring stories as a filmmaker.

Structuring Stories

Without stories, your presentation has no life. An audience wants to know within the first 30 seconds of listening to your talk if it’s worth while. If you can’t capture their attention, imagination or have them thinking this is worth my time, than you might as well pack up and go home.

Nicholas wants us to start our presentations with compelling personal stories. “It’s critical,” Nicholas said, “to bring an element of yourself to your introductions and be genuine. Say things like, ‘when I was your age’ or ‘this reminds me of when I was.'”

Not only does it make you relatable and engage your audience, but vulnerable storytelling anchors emotions into the presenter audience relationship. Without emotion you’ll have your audience asking themselves, “why should I care about what this persons saying?”

To put it in simpler terms, one of my best friends and roommates, Iain Gabriel, is an excellent communicator and reminds us,

“Meet the audience where they’re at before you take them you want them to go.”

Once you’ve hooked the audience, anchored them with emotion and met them where they’re at, you’ll have the space to take advantage of  the following two tips about structure:

  1. KISS aka keep it simple stupid – All stories are the same. They have three parts, an intro, a body  and a conclusion. Or as Nick learnt through his years of filmmaking and acting, a three act structure. Act 1 introduces the inciting incident; Hagrid telling Harry Potter for the first time that he’s a wizard. Act 2 is the meat of the story; it’s the action or the main course so to speak. And finally Act 3 is the climax; it’s Harry, Ron and Hermione getting through the challenges and defeating Lord Voldemort. Keep it simple and don’t skip any of these three critical elements. See my favourite example of storytelling structure here.
  2. Do not rush through your key messages – Setting up structure allows you to identify where your key messages are. Some are in the incident incident, some lay within your body and others are the focal point of your climax. The key is to not power through them. Slow down, give the audience time and space to process those poignant ideas. “Public speaking,” Nicholas believes, “is like music.” There’s rhythm, pace and cadence and it’s critical that the music of our main messages aren’t being lost in the midst of the rest of our presentation. Clearly differentiate those main points by using delivery tactics like pausing, increasing or decreasing your volume and emphasizing those profound ideas with a slower pace.

Nicholas Do This Directives

  1. Be well read – Constant never ending improvement, specifically in your area of desired expertise will create a high probability of success. Now, impossible to guarantee anything, but if you explore high performers like Nicholas and those leaders we hold on a pedestal they all read. They’re always learning. Why? The probability of having that next creative idea, of delivering a better talk or maintaining an interesting conversation with a new colleague will be dramatically improved through a path of perpetual growth.
  2. Do the impossible – Nicholas is a huge advocate for using your talents to make a difference in this world. Talents are what help us bridge the gap between what is seemingly impossible to the done. In School a bully bet Nicholas a million dollars that he’d never make a movie. Now, with several movies under his belt he encourages us to do the impossible, to show others they can think bigger and ultimate move and shift the world in the process. Think bigger and start taking actions on those dreams today.
  3. Shift your mindset and develop discipline – Being an entrepreneur is not easy. No ones looking over your shoulder. No ones holding you accountable (unless you create that framework) and no one is cares about your success nearly as much as you do. That’s why it’s crucial we develop habits that serve us. Disciple, that forces new actions into habits. And finally the mindset that allows disciple to flourish and envelop our character and identity. The entrepreneur  doesn’t have a choice to be disciplined, unless they want to remain starving.

Audio Time Stamps

  • 00 who is Nicholas Arnold
  • 1:40 the power of cold outreach
  • 3:30 performance tactics
  • 6:30 actionable delivery tactics
  • 15:30 effective storytelling
  • 24 using your voice for philanthropy
  • 32 focus on discipline

Till next time stay on offence. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “you cannot change the destination of your life overnight but you can change your direction.”

Jonathan Andrews

Out.

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Winning Contests and the Dark Side of Toastmasters

Imagine the tens of thousands of people in Toronto that compete every year for the chance to grace the stage at District toastmasters competition. Unfortunately, of those tens of thousands only 6 will compete and only a small handful will ever win.

Now imagine a person who consistently wins those contests year after year after year. That’s Michael Orrett. And with that experience and expertise, my ears were wide open when he shared in detail his top tactics for achieving public speaking success.

Michael Orrett Headshot

(If you prefer these tips in video format, please click this link)

Become Outcome Independent

Michael believes that one of the biggest reasons for his success in competition is that he couldn’t care less if he wins or loses. He didn’t join toastmasters to win contests, he joined to improve his speaking. When you make that mental shift to the fact that every opportunity on stage is an opportunity to take new risks and to learn your weaknesses and gaps, you’ll start to make huge leaps in your abilities.

As a long time competitor, Michael’s seen hundreds of people take the stage. Most of which have tied their identities to their success or failure in competition. That philosophy will be devastating when your name is pulled first and you crumble under the pressure of needing to start off with a bang, or destroy you mentality for the entire hour leading up to your speech if you’re pulled for last.

Instead, focus on why you started speaking in the first place and make sure that evrytime you hit the stage you’re expanding your horizons and creating awareness of where you can improve moving forward.

Michael’s Top Tips for Humour

With dozens of humour contest wins under his belt, I took Micheal’s tips on joke telling seriously. Here’s a handful of his most actionable insights:

  • Tell jokes with attitude. If you look at the worlds best comedians, even their body language expresses humour. Jim Carrey, Michael’s favourite comedian, doesn’t even need to open his mouth to be funny. He demonstrates attitude through every fiber of his being. A big vulnerability Michael see’s with new speakers is that they deliver and tell jokes with the same tonal patterns they would in regular speech. Add another dimension to your tool belt and start weaving attitude into your joke telling today.
  • Test how many ways you can tell the same joke. A two sentence joke has hundreds of different variations. Where do you pause, emphasize specific words, move your hands or body can all vary and will have an impact on the delivery. Michael suggests testing at least 6 different variations and seeing which one comes out the best.
  • Don’t step on your own jokes. Getting laughter is tough, don’t step on your own jokes by talking through that laughter when you get it. Allow the laughter to ride like a wave and only begin speaking again as it dies down. Otherwise, the joke doesn’t get the same impact and everything you say during the laughter will get lost through the distraction.

*Bonus tip* Remember that laughter multiplies. If you get a few chuckles in a small room of 10 people. The same joke will make an audience of 100 people howl!

Speech Preparation as a Beginner vs Pro

As a beginner, Michael urges us to get away from paper. He doesn’t care if you have to memorize the entire speech word for word, there’s nothing that shouts I’m not prepared like holding paper in your hand. In addition, it is an inhibitor for us to express ourselves through our body language including hands and movement.

As we progress, consider more fluidity in your presentations. Michael writes only 50% of his speeches today and then begins his rehearsal. From there, he finds that the speech begins to naturally write itself.

Next, focus on ideas and not memorization. Develop a clear idea, theme or argument and the secondary or tertiary points you’ll use to support those ideas. But from there, give yourself the space and freedom to be fluid. Meaning, if someone’s wearing a funny shirt, or said something inappropriate before the meeting started or the DJ was playing the wrong music, you have the opportunity to weave the relevant moments of the event into the presentation. This show’s the audience that you’re aware and paying attention and that you have the ability to think on your feet rather than regurgitate a message like a preprogrammed robot.

Finally, Michael and I both agree that fitness should be ever-present in our journey of communication excellence. Not only does he believe that he’s calmer, more clear headed and generally happier because a dedication to fitness, Michael uses it as a tool for preparation.

I remember in October of 2017 during the lead up to the Speaker Slam Grand Slam, Michael was posting montage videos on FB of his workouts calling me out asking if I was ready for the event. He would do push ups, stair climbs and sprints and than rehearse his lines out of breath.

“Rehearsing out of breath,” Michael says, “is a way of mimicking the emotions of nervousness you’ll feel on stage. If you can deliver your speech after a set of sprints, you’re ready to rock the house.”

I couldn’t be more grateful for Michaels friendship and guidance, as he says, he’s just keeping it a buck! (keeping it real with attitude ;)).

Do this.

  • When you’re about to take the stage, remember why you started and forget about winning.
  • See how many ways you can tell the same joke. Strive for at least 6
  • Remove notes from your presentations at all costs. Don’t allow yourself to be underprepared!

Audio timeline:

  • 00: intro and who is Michael Orrett

  • 1:40 death by violin story

  • 3:30 good vs the best of the best speakers

  • 7:00 tip for authenticity

  • 10:00 tips for humour

  • 11:25 take away for joke telling

  • 12:10 don’t step on your jokes

  • 16:00 how he prepares.

  • 18:45 preparation for beginner speakers

  • 20:40 exercise and speaking prep

  • 24:00 dark side of Toastmasters

Till next time  stay on offence. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “you cannot change the destination of your life overnight but you can change your direction.”

Jonathan Andrews

Out.

Selling from the stage with Ronnie Fisher

Ronnie Fisher is a real estate investor, success coach, a motivational speaker and the host of momondays Niagara. He’s been featured on several TV shows, radio and podcast interviews and we were lucky to block off some time to have him on the show! Having taught english overseas he’s developed a passion for education that’s translated into personal development and real estate investment seminars.

Ronnie Fisher HeadshotHis purpose in life is to educate, inspire, motivate and encourage others to discover their passions, dreams and design a blue print to achieve their life goals.

Right off the bat we spent time talking about adequately preparing for your next high stakes performance!

 

(If you prefer these tips in video, check out our interview here.)

Preparing to for the stage

As Ronnie put it,

“Context is king.”

As speakers it’s our responsibility to know our audience, the venue and the expectations from the organizers. In an informal setting such as momondays he often finds himself speaking off the cuff and delivering whatever his heart speaks to him in the moment. He often has the luxury of introducing friends and the environment they’ve developed is that of authenticity and raw storytelling. Therefore it’s only fit that his performance follow suit and matches the context of the setting.

On the other hand, in a professional context such as a business meeting, pitch or weekend long real estate investment seminar, going with your heart simply won’t cut it. According to Ronnie, Disciplined and rigorous preparation of our material will help you:

  • Know where you are in your presentation how long you have left
  • Deliver the highest quality content for your audience
  • Create consistent, measurable and therefore improvable results

Any of those outcomes separately is enough to justify hours of preparation before your next big presentation. The aggregate makes it non-negotiable.

Sell the feeling

Selling from the stage can often be high pressure for the speakers. You’re being counted on to deliver and the lack of results can be devastating for the event organizers and the business as a unit. Fortunately for us, Ronnie was willing to share his battle tested strategies to maximize your potential to sell.

Ronnie painted the picture for us of a brand new shiny red corvette. Why would someone buy a luxury vehicle like that? Cars simply get you A to B and a $30,000 cheaper car would do the exact same job. With that philosophy it’s virtually never a logical decision. The answer is that people aren’t buying the corvette. They’re buying the way owning, driving and sitting in the car makes them feel.

red corvette

And that’s exactly what Ronnie recommends for those selling from stage. It’s critical we tap into the reasons why people would benefit from our product or service at an emotional level. Will it help them get out of debt? And if so, what would that make them feel? Would it help them send their kids to college? And if it did, what would be the impact of their children and their children’s, children.

By focusing on the feeling, and the why, we’re able to tap into the part of humans that make decisions and take action. He further reinforces the idea by reminded us to tell deeply personal stories that will resonate with the audience.

For example, by opening ourselves up to where we were, where we are today as a result of taking actions or using xyzzy product or services, and where we will be in the future by consistent action and following a system, others can see themselves in our shoes. If someone says, “aha!” I’m just like Ronnie and would love to get to where he’s at, they’re much more likely to commit than if you didn’t tell stories or if their internal dialogue is, “Ronnie just doesn’t get me.”

Book recommendation

One book in the last 5 years has made a lasting impact on Ronnie’s life and that was Think and Grow Rich by Napoleon Hill. I’ve personally read it multiple times and I know that many of the individuals I look up to (Ronnie included) encourage people in their lives to allow the book to support them in finding success. Napoleon Hill lays out a blueprint for us to accomplish our goals and if you work the plan, it works.

Today, Ronnie continues to be inspired by the work and has developed a personal mission statement based off it’s principles.

Mission statement

His purpose in life is to educate, inspire, motivate and encourage others to discover their passions, dreams and design a blue print to achieve their life goals.

Ronnie’s Do This Directives:

  1. Focus your preparation energies based on context. Ask yourself the questions, who’s in my audience, why are they here, how can I deliver the most value? Prepare accordingly.
  2. Think deeply about how you can resonate on an emotional level with your audience and prospects. Can they see themselves in your shoes? If not, remember that people buy from those that they like and trust. Start working immediately at weaving stories and a human element into your pitches.
  3. Invest in yourself and pick up Think and Grow Rich. Your future self and family will be immeasurably grateful you did.

Audio Show Timestamps

1:45 – how to resonate with the audience at momondays

4:45 – informal presentations

7:00 – formal presentations

8:30 – stay on time

12:00 – selling from stage

14:20 – people buy emotionally

16:45 – whats holding people back

20 – how to manifest your dreams

Till next time stay on the offensive. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “you cannot change the destination of your life overnight but you can change the direction.”

Jonathan Andrews

Out. 

How to win speaker slam with Dan Shaikh

Dan Shaikh is the Co-Founder of Speaker Slam – Canada’s Premier Inspirational Speaking Competition with over 200 attendees monthly and attracting a stellar lineup of speakers and professional judges. He is a Event Producer, Video Creator and a Process Specialist.

Dan Shaik HeadshotDan is also the Founder of Speaker Slam Video Productions empowering speakers to reach a bigger audience through video. His greatest passion and life’s mission is living and creating peak experiences for others.

We met now almost 2 years ago. In September of 2016 Dan was the President of the best Toastmasters group in the city, CSI Pitchmasters. I fell in love with the club and we’ve been great friends ever since.

In our interview together Dan speaks to:

  • How to win speaker slam
  • What to avoid on stage
  • How to crush it in front of and behind the camera
  • How event organizers actually choose speakers

(If you prefer these tips in video check out our interview here)

Win Speaker Slam in 3 steps

After over a year of competition and dozens of events Dan has seen speakers that have crushed the stage… And the occasional speaker thats flopped. He expressed that it’s key a speaker comes with at least 2 of the following three traits,

“Our top 4 always have these 3 things in common. They demonstrate genuine vulnerability, they make our audiences laugh or they show up with poise. The confidence, charisma, and x-factor that’s intoxicated to watch and we can’t take our eyes off them.”

On the flip side, here’s Dan major tips to avoid.

How to lose Speaker Slam

The most common speaker pitfall is that of the conversationalist. They show up without having prepared, not wanting to be too scripted and as a result their message doesn’t land or they choke. Consistently, the top 4 speakers and ultimately the winners are the most prepared and take their time on stage seriously.

The way I see it is that there’s no greater level of narcissism than believing you can walk up on stage after 9 prepared speakers and believe you’re so good that you didn’t need to prepare. Repetition is the mother of learning and it’s no exception here at Speaker Slam.

How to look good for an event planner

Not only is Dan onstage as a host of Speaker Slam, he also organizes the speakers, the venue and the event as a whole. As a result he’s witnesses hundreds of applications to compete and has developed a sharp eye to what stands out for event planners.

Dan said,

“Your branding starts with your profile picture. It speaks volumes about how invested you are in your career. You could easily look at all of the profiles of past speakers and point out the top 3-4 from each event based on their pictures. Those speakers are serious and make a big impression on event organizers.”

From there a logical progression is to develop your brand hosticially. Dan recommends thinking deeply about your presence on the main social platforms like Instagram, Facebook, LinkedIn and Youtube. Do you have video content? Are you writting? How are you staying relevant? If you fit the bill on these criteria you’ll be in an event planners good books.

Video Editing 101

Dan expressed to me that video is more important today than ever before (hence the video podcast). As a result, if you want your career as a speaker to grow, you need to be capturing yourself on video.

“If an event venue has 50 people in attendance and you crush it… You reached 50 people. If you crushed it AND captured it on video, than you have the potential to reach 5000 people by leveraging social media.”, Dan said.

I agree, don’t limit yourself to the confines of physical attendees. In addition, no meeting planner will ever take the risk on your as a paid speaker if they can’t see a quality speaker reel prior to the event.

Here is Dan’s top three tips to experiment with:

  1. Make the first 3 seconds as memorable as possible
  2. Invest in quality lower thirds
  3. Ensure your have either multiple angles, b roll, or jump cuts to keep your audiences attention
  4. BONUS* test subtitles as they can stop those scrolling mindlessly through Facebook in their tracks

How to kill it in front of the camera

The gave of video is simply a question of energy. If you’re a 5 in person, you need to 10x your energy on camera. It’s challenging to properly capture energy on video and so a 10 looks like an 8 and if you’re a 5 you look like a 1. Dan’s suggestion is to be more animated, speak louder and to show up with more energy than you would ever consider necessary.

If you want great examples of this check out Gary Vaynerchuk or Logan Paul.

Dan’s Do This Directives:

  1. If you want to dramatically improve your stage presence and fill in your current gaps than film yourself and review the content. I dive deeper into the need to film yourself for continuous improvement in this video (skip to 3:50 for the tip).
  2. Get a professional headshot… Yesterday! Take the first step towards your professional branding with a quality headshot. Then consider the way you’re showing up on social.
  3. Come/ Compete at Speaker Slam! You can find out more about the event and buy tickets here.

Show notes for the audio Podcast:

2:00 Me expressing my gratitude for Dan and his business partner Rina.

4:00 What is Speaker Slam?

5:30 How Speaker Slam started.

9:15 Tribute to Maria Rocellis.

10:30 How to work with a business partner.

12:31 How to make it into the top 4 at Speaker Slam.

15:30 What to avoid at Speaker Slam.

17:40 How to look good for event planners.

21:00 What do event planers want from speakers.

22:30 Why we need to create videos.

24:40 How to get more engagement on posts.

26:30 How to crush it editing videos.

32:00 The one thing you should be doing today.

Till next time, stay of the offensive. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “you cannot change the destination of your life overnight but you can change the direction”

Jonathan Andrews

Out.

 

The Science of Persuasion and Logos – IWTYTS

We’ve made it!

Aristotle laid out three pillars to persuasion and our final to discover together is Logos. In an emotional and highly irrational world, do we still need to use logic in debate and rhetoric?

More than ever before.

Logos translates in greek to logic and helps your audience make sense of what you’re saying.

You want to make sure that everything you say has an understandable, logical, and has a real message. The supporting arguments should be clear and flow nicely into the main points. To develop this element, key questions to ask yourself are:

1. Does this message make sense?
2. Is the message based on facts, statistics, and evidence?
3. Will the call to action actually lead to an outcome the audience wants? Will it solve the problem that’s been presented?

With high logos you are less likely to have the audience turn to the person next to them or walk away saying “what the heck were they talking about?”

I highly encourage you to focus on structure in your presentations to develop logos. I cringe when I see speakers who have a lot of great information but it’s not organized. Who tell fantastic stories, but they’re irrelevant to the main theme and therefore do not persuade.

Let’s all just keep it simple. There are only a few main structures to presentations:

  1. Intro, body, conclusion
  2. The three act structure – same style, different name, where you have the context, climax and conclusion
  3. Tell them structure – Tell what you’re going to tell them, tell them, tell them what you told them

If you focus on structure and than back up that structure with messages based on fact and evidence that support your arguments, you will successfully inject logos into your rhetoric.

Now as I hope you’re aware of from our precious posts,

Aristotle intended us to use a combination of these three forces, ethos, pathos and logos rather than keeping them mutually exclusive.

Aristotle ethos pathos logos

These pillars intertwined create the greatest chance for influence. They are supportive, and complimentary, not independent. It reminds me of when I started my first business at 18. Our trainers would often coach that there are multiple kinds of people, sharks, whales, dolphins and sea urchins, and our responsibility as presenters pitching our ideas would be to appeal to them all. The same is true here.

In each audience there will be people who just aren’t persuaded by what school you went to or what clothes you wear. There will be people who make decision solely on their gut, on emotion, and if you’re unable to appeal to that person, you will not influence them. And finally, there will be analytical people in your audiences. Are you giving them the stats and evidence and logic they need to make an informed decision, because if you aren’t it’s highly likely you’re missing out on business or changed lives.

Ultimately , my hope and vision for you is to allow these concepts of persuasion, ethos, pathos and logos to sink deep into your subconscious. For you to take them with you for the rest of your career so that when someone needs a sale made, they can call you, a relationship built, they know who to ask, or someone to change the world, you are the one on stage delivering that message.

Till next time stay on the offensive. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “you cannot change the destination of your life overnight but you can change the direction.”

Jonathan Andrews

Out.

The Science of Persuasion and Pathos – IWTYTS

I’m excited now to uncover with you Aristotle’s second pillar of persuasion. His concepts can be seen throughout histories most influential orators. On demand they would allow their audiences to feel specific emotions at very specific times.

With pathos, you can too.

It’s not enough for a speaker to simply rely on Ethos or credibility because there will come a time when either you will not be a credible source on a topic or your audience isn’t that impressed or persuaded by ethos. You’ll need to dig deeper into your tool belt as an influencer and remember how essential emotion plays in your ability to persuade.

While ethos translated into credibility, pathos means experience.

The job of the speaker is to create an experience for the audience by appealing to the emotions that exist within them. By drawing out these emotions the speaker keeps the audience feeling engaged and interested. It’s important to recognize that emotion doesn’t need to only mean sadness, anger and fear but should also include joy, excitement, and a myriad of other feelings.

It’s our responsibility as communicators to choose which emotions are appropriate at any given time, and learn how to evoke these emotions. Typically, the best way to give the audience a memorable experience is to evoke contrasting emotions throughout the speech, almost like a smooth roller coaster of ups and downs.

Rollercoaster image

With high pathos, your audience is more likely to feel connected to you, trust you, be persuaded by your message, and follow through with your calls to action.

Let’s talk the how:

Stories

This includes personal stories as well as simple anecdotes or even stories of others. For example, if I’m talking about mental health awareness I could say something like, “asking for help for the first time can be hard – I remember sitting down with my dad with a scar I cut into my own arm nervous and unsure about what I was going to say…”

Painting the picture of sitting down with my dad with the scar on my arm, feeling nervous and uncertainty, draws your audience into your memory. This is often the quickest way to establish emotional connection with the audience and is likely going to be one of the most memorable moments of the presentation.

Pro Tip – Lead by example. Mirror the emotions you would like your audience to feel. Believe it or not – it works! If you are describing a wonderful moment, for example, amplify and show the joy in your face, voice, and posture. On a subconscious level the audience will see the way you are speaking and use that as a cue for the emotions they should experience.

So avoid the mistake of 90% of speakers who tell as sad story with a smile on their face or share their vision with a monotone voice. Ensure that your non-verbal communication reflects the emotions you want your audience to experience, it will magnify the impact.

Analogies and Metaphors

These comparisons allow you to build on the understanding and emotions an audience already feels for something. For example if you speak about gang violence, you might

Screen Shot 2018-05-14 at 5.40.52 PM.png
Iain Gabriel in Action

plainly state that, “We have a problem in our city…” On the other hand, you might say, “we have a cancer in our city…” The latter analogy draws on your audience’s pre-existing feelings about cancer, and makes them want to move or take action towards a solution.

I’ll bring my good friend Iain Gabriel onto a future video for you to learn first hand from a masters of taking advantage of metaphors and analogies.

Humour

Humour typically involves story telling and often allows the audience to connect to you on more of a friendship level. The audience laughing and having a good time also allows them to stay attentive and engaged with the content.

Disconnected audience are not easily persuaded.

Do This.

As you go out and try tell better stories, use more vivid language and analogies, make your audiences laugh and lead by example. As a final tip, Aristotle intended for us to associating positive emotions with our main calls to action (whatever your cause or takeaway) and more negative emotions surrounding the issues we seek to address.

You, like histories most influential orators, are now armed to go on stage and into your everyday life to use pathos, to use emotion to elicit your desired response in every interaction. Whether that be action towards your cause, buying your product or just simply living a better life.

My question to you is, what are you going to do with it?

Till next time stay on the offensive. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “You cannot change the destination of your life overnight but you can change the direction.”

Jonathan Andrews

Out.

IWTYTS – Ethos and the Science of Persuasion

Part of what I believe my responsibility is with “I Will Teach You To Speak” is to support those who have great messages, who have ideas and abilities that that if coupled with persuasion could yield real world change. And I’m such a champion for those people because influence and rhetoric is a skill that can be acquired, not some inherent trait confined to our genes and those people who find themselves in the lucky sperm club.

In fact, it was over 2000 years ago that one of the worlds most renown Philosophers, proved that anyone could learn to influence. In Arabic Philosophy he’s touted as the first teacher, and in the western world as THE Philosopher. Aristotle, introduced a science to rhetoric and persuasion. He introduced a clear and repeatable formula for

Aristolte image

those curious enough to improve their careers, get the girl of their dreams, and make the world a better place with their communication. I’ve taken advantage of his teachings and I hope you do too.

There’s three essential pillars to Aristoles science of persuasion, Ethos, Pathos and logos.

In this article we explore how you can immediately start implementing one of my favourite tools of persuasion, ethos! And if you’re not, why you should reconsider your approach at communication to insert these essential tools starting today.

Ethos translates to credibility.

You know when you walk into the doctors office and they have 5 certificates on the wall demonstrating all of their accolades and education? They’re using ethos or credibility as a form of influencing you to believe their suggestions will be true and acceptable.

We need to do the same thing as communicators.

When you get up on stage, here are a few areas to focus on so that you can demonstrate more credibility and make it much more likely that your audience will agree with you and be persuaded.

Authority

Fortunately as a speaker you will inherently have authority. Someone chose you to be on stage her today to speak on the subject of x, y or z! In addition, I’d also challenge you to consider your non verbal communications and how your body language is increasing or taking away from your authority with the audience. Relaxed shoulders, strong posture, and firmly planted feet are all excellent indicators that you’re sharp as a tact and an expert worth listening to.

Reputation

Reputation relates to your experience and expertise. The audience is much more likely to listen to the speaker who’s written a best selling book and has 15 years of experience in the industry vs someone who’s fresh out of college with no reputation. It’s absolutely critical that you never stop learning, growing and cultivating new insight as a communicator.

me and marc c.JPG

When I asked my CEO early into my new career how he got where he is, he said that he started exactly where I was starting as an entry level salesmen. From there he became such a product expert on what he was selling that not only did he become the #1 salesmen in the entire company and become a millionaire, conferences in the medical equipment industry around North America would seek him out frequently to speak at their events. He developed the reputation of an expert and his influence followed.

Trustworthiness

Being trustworthy is as simple as coming across as an honest, ethical, and genuine human being. You can accomplish this through:

  • Simling
  • Being genuine to your story
  • Maintaining eye contact
  • Having open non verbal communication
  • Saying things like, “I pride myself on my long term relationships” or “I pride myself on doing whats right by my customers”

Similarity

Can you find common ground with your audience? Can see you life, problems and possible solutions through their eyes? Take the time before presentations, sales calls or your next meeting to feel empathy and attempt to step into their shoes, it’s powerful. By forming common ground, they are way more likely to identify with you and be receptive of your messages. In addition, use strategies like adapting your language, mannerisms, style, dress, etc. to identify with your audience while still remaining genuine (don’t take it too far).

Let’s jump back to the horses mouth before I give you a real challenge to start using today.

Aristotle said 2000 years ago that,

“If any of these elements of credibility were missing, if there was any question whatsoever about your character as a person, your practical intelligence on this specific subject, or good will, than the audience will question and doubt that what you’re saying is the best suggestion with the purest of intentions.”

So now that you know how important credibility and ethos are… Here’s what I want you to do.

Do This.

1. Become an expert. Develop deep expertise in the topics you speak about. As Gary V would say, “stay in your lane.” If you do that, your expertise will be enough to help differentiate you from other speakers.
2. Analyze your audience and have empathy for them. If you can find common ground or get them to say, “he understands me or he’s just like me” you will find your audience will be much more receptive than ever before.
3. Show up early to welcome the audience. It builds trust and shows you care.
4. Remember something a previous speaker said, repeat it and give them credit.
6. Stay late and make yourself available for the audience, organizer and any questions.

I’m in agreement with Aristotle when he said that if you display all these traits of credibility, it cannot rationally be doubted that your suggestions are credible.

Do yourself a favour, become an expert, go the extra mile to understand who’s in the audience and than show it. If you do, credibility will become a powerful tool for you on the path to influence.

Till next time stay on the offensive. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “You cannot change the destination of your life overnight but you can change the direction.”

Jonathan Andrews

Out.