The Science of Persuasion and Logos – IWTYTS

We’ve made it!

Aristotle laid out three pillars to persuasion and our final to discover together is Logos. In an emotional and highly irrational world, do we still need to use logic in debate and rhetoric?

More than ever before.

Logos translates in greek to logic and helps your audience make sense of what you’re saying.

You want to make sure that everything you say has an understandable, logical, and has a real message. The supporting arguments should be clear and flow nicely into the main points. To develop this element, key questions to ask yourself are:

1. Does this message make sense?
2. Is the message based on facts, statistics, and evidence?
3. Will the call to action actually lead to an outcome the audience wants? Will it solve the problem that’s been presented?

With high logos you are less likely to have the audience turn to the person next to them or walk away saying “what the heck were they talking about?”

I highly encourage you to focus on structure in your presentations to develop logos. I cringe when I see speakers who have a lot of great information but it’s not organized. Who tell fantastic stories, but they’re irrelevant to the main theme and therefore do not persuade.

Let’s all just keep it simple. There are only a few main structures to presentations:

  1. Intro, body, conclusion
  2. The three act structure – same style, different name, where you have the context, climax and conclusion
  3. Tell them structure – Tell what you’re going to tell them, tell them, tell them what you told them

If you focus on structure and than back up that structure with messages based on fact and evidence that support your arguments, you will successfully inject logos into your rhetoric.

Now as I hope you’re aware of from our precious posts,

Aristotle intended us to use a combination of these three forces, ethos, pathos and logos rather than keeping them mutually exclusive.

Aristotle ethos pathos logos

These pillars intertwined create the greatest chance for influence. They are supportive, and complimentary, not independent. It reminds me of when I started my first business at 18. Our trainers would often coach that there are multiple kinds of people, sharks, whales, dolphins and sea urchins, and our responsibility as presenters pitching our ideas would be to appeal to them all. The same is true here.

In each audience there will be people who just aren’t persuaded by what school you went to or what clothes you wear. There will be people who make decision solely on their gut, on emotion, and if you’re unable to appeal to that person, you will not influence them. And finally, there will be analytical people in your audiences. Are you giving them the stats and evidence and logic they need to make an informed decision, because if you aren’t it’s highly likely you’re missing out on business or changed lives.

Ultimately , my hope and vision for you is to allow these concepts of persuasion, ethos, pathos and logos to sink deep into your subconscious. For you to take them with you for the rest of your career so that when someone needs a sale made, they can call you, a relationship built, they know who to ask, or someone to change the world, you are the one on stage delivering that message.

Till next time stay on the offensive. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “you cannot change the destination of your life overnight but you can change the direction.”

Jonathan Andrews



The Science of Persuasion and Pathos – IWTYTS

I’m excited now to uncover with you Aristotle’s second pillar of persuasion. His concepts can be seen throughout histories most influential orators. On demand they would allow their audiences to feel specific emotions at very specific times.

With pathos, you can too.

It’s not enough for a speaker to simply rely on Ethos or credibility because there will come a time when either you will not be a credible source on a topic or your audience isn’t that impressed or persuaded by ethos. You’ll need to dig deeper into your tool belt as an influencer and remember how essential emotion plays in your ability to persuade.

While ethos translated into credibility, pathos means experience.

The job of the speaker is to create an experience for the audience by appealing to the emotions that exist within them. By drawing out these emotions the speaker keeps the audience feeling engaged and interested. It’s important to recognize that emotion doesn’t need to only mean sadness, anger and fear but should also include joy, excitement, and a myriad of other feelings.

It’s our responsibility as communicators to choose which emotions are appropriate at any given time, and learn how to evoke these emotions. Typically, the best way to give the audience a memorable experience is to evoke contrasting emotions throughout the speech, almost like a smooth roller coaster of ups and downs.

Rollercoaster image

With high pathos, your audience is more likely to feel connected to you, trust you, be persuaded by your message, and follow through with your calls to action.

Let’s talk the how:


This includes personal stories as well as simple anecdotes or even stories of others. For example, if I’m talking about mental health awareness I could say something like, “asking for help for the first time can be hard – I remember sitting down with my dad with a scar I cut into my own arm nervous and unsure about what I was going to say…”

Painting the picture of sitting down with my dad with the scar on my arm, feeling nervous and uncertainty, draws your audience into your memory. This is often the quickest way to establish emotional connection with the audience and is likely going to be one of the most memorable moments of the presentation.

Pro Tip – Lead by example. Mirror the emotions you would like your audience to feel. Believe it or not – it works! If you are describing a wonderful moment, for example, amplify and show the joy in your face, voice, and posture. On a subconscious level the audience will see the way you are speaking and use that as a cue for the emotions they should experience.

So avoid the mistake of 90% of speakers who tell as sad story with a smile on their face or share their vision with a monotone voice. Ensure that your non-verbal communication reflects the emotions you want your audience to experience, it will magnify the impact.

Analogies and Metaphors

These comparisons allow you to build on the understanding and emotions an audience already feels for something. For example if you speak about gang violence, you might

Screen Shot 2018-05-14 at 5.40.52 PM.png
Iain Gabriel in Action

plainly state that, “We have a problem in our city…” On the other hand, you might say, “we have a cancer in our city…” The latter analogy draws on your audience’s pre-existing feelings about cancer, and makes them want to move or take action towards a solution.

I’ll bring my good friend Iain Gabriel onto a future video for you to learn first hand from a masters of taking advantage of metaphors and analogies.


Humour typically involves story telling and often allows the audience to connect to you on more of a friendship level. The audience laughing and having a good time also allows them to stay attentive and engaged with the content.

Disconnected audience are not easily persuaded.

Do This.

As you go out and try tell better stories, use more vivid language and analogies, make your audiences laugh and lead by example. As a final tip, Aristotle intended for us to associating positive emotions with our main calls to action (whatever your cause or takeaway) and more negative emotions surrounding the issues we seek to address.

You, like histories most influential orators, are now armed to go on stage and into your everyday life to use pathos, to use emotion to elicit your desired response in every interaction. Whether that be action towards your cause, buying your product or just simply living a better life.

My question to you is, what are you going to do with it?

Till next time stay on the offensive. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “You cannot change the destination of your life overnight but you can change the direction.”

Jonathan Andrews


IWTYTS – Ethos and the Science of Persuasion

Part of what I believe my responsibility is with “I Will Teach You To Speak” is to support those who have great messages, who have ideas and abilities that that if coupled with persuasion could yield real world change. And I’m such a champion for those people because influence and rhetoric is a skill that can be acquired, not some inherent trait confined to our genes and those people who find themselves in the lucky sperm club.

In fact, it was over 2000 years ago that one of the worlds most renown Philosophers, proved that anyone could learn to influence. In Arabic Philosophy he’s touted as the first teacher, and in the western world as THE Philosopher. Aristotle, introduced a science to rhetoric and persuasion. He introduced a clear and repeatable formula for

Aristolte image

those curious enough to improve their careers, get the girl of their dreams, and make the world a better place with their communication. I’ve taken advantage of his teachings and I hope you do too.

There’s three essential pillars to Aristoles science of persuasion, Ethos, Pathos and logos.

In this article we explore how you can immediately start implementing one of my favourite tools of persuasion, ethos! And if you’re not, why you should reconsider your approach at communication to insert these essential tools starting today.

Ethos translates to credibility.

You know when you walk into the doctors office and they have 5 certificates on the wall demonstrating all of their accolades and education? They’re using ethos or credibility as a form of influencing you to believe their suggestions will be true and acceptable.

We need to do the same thing as communicators.

When you get up on stage, here are a few areas to focus on so that you can demonstrate more credibility and make it much more likely that your audience will agree with you and be persuaded.


Fortunately as a speaker you will inherently have authority. Someone chose you to be on stage her today to speak on the subject of x, y or z! In addition, I’d also challenge you to consider your non verbal communications and how your body language is increasing or taking away from your authority with the audience. Relaxed shoulders, strong posture, and firmly planted feet are all excellent indicators that you’re sharp as a tact and an expert worth listening to.


Reputation relates to your experience and expertise. The audience is much more likely to listen to the speaker who’s written a best selling book and has 15 years of experience in the industry vs someone who’s fresh out of college with no reputation. It’s absolutely critical that you never stop learning, growing and cultivating new insight as a communicator.

me and marc c.JPG

When I asked my CEO early into my new career how he got where he is, he said that he started exactly where I was starting as an entry level salesmen. From there he became such a product expert on what he was selling that not only did he become the #1 salesmen in the entire company and become a millionaire, conferences in the medical equipment industry around North America would seek him out frequently to speak at their events. He developed the reputation of an expert and his influence followed.


Being trustworthy is as simple as coming across as an honest, ethical, and genuine human being. You can accomplish this through:

  • Simling
  • Being genuine to your story
  • Maintaining eye contact
  • Having open non verbal communication
  • Saying things like, “I pride myself on my long term relationships” or “I pride myself on doing whats right by my customers”


Can you find common ground with your audience? Can see you life, problems and possible solutions through their eyes? Take the time before presentations, sales calls or your next meeting to feel empathy and attempt to step into their shoes, it’s powerful. By forming common ground, they are way more likely to identify with you and be receptive of your messages. In addition, use strategies like adapting your language, mannerisms, style, dress, etc. to identify with your audience while still remaining genuine (don’t take it too far).

Let’s jump back to the horses mouth before I give you a real challenge to start using today.

Aristotle said 2000 years ago that,

“If any of these elements of credibility were missing, if there was any question whatsoever about your character as a person, your practical intelligence on this specific subject, or good will, than the audience will question and doubt that what you’re saying is the best suggestion with the purest of intentions.”

So now that you know how important credibility and ethos are… Here’s what I want you to do.

Do This.

1. Become an expert. Develop deep expertise in the topics you speak about. As Gary V would say, “stay in your lane.” If you do that, your expertise will be enough to help differentiate you from other speakers.
2. Analyze your audience and have empathy for them. If you can find common ground or get them to say, “he understands me or he’s just like me” you will find your audience will be much more receptive than ever before.
3. Show up early to welcome the audience. It builds trust and shows you care.
4. Remember something a previous speaker said, repeat it and give them credit.
6. Stay late and make yourself available for the audience, organizer and any questions.

I’m in agreement with Aristotle when he said that if you display all these traits of credibility, it cannot rationally be doubted that your suggestions are credible.

Do yourself a favour, become an expert, go the extra mile to understand who’s in the audience and than show it. If you do, credibility will become a powerful tool for you on the path to influence.

Till next time stay on the offensive. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “You cannot change the destination of your life overnight but you can change the direction.”

Jonathan Andrews


LLL v2 – Say no to good work

If there is one commonality amongst achievers, it’s that we like to say yes.

Would you like to take this project on? Of course!

Are you free to volunteer at this event? Let’s do it!

Can you lead the team this year? Why not?

Even if we have 3 other projects running, multiple interpersonal commitments, and already feeling stretched and overwhelmed, we say yes.


Well it could be our fear of missing out. Our desire to test our limits. Perhaps even feeling guilt over letting a colleague down. Whatever the reason, I’m here to tell you it’s time to start saying no.

This past year I committed to 2 volunteer leadership roles, my more than full-time career as a salesperson, my fellowship with Venture For Canada, being a speaker, volunteer and delegate with, building my career as a professional speaker, writer and coach and of course the most important relationships in my life with my girlfriend, few close friends and family.

Speaker Slam Grand Slam sick pic

A mouth full I know…

And not only am I out of breath saying it out loud, it’s clear to me I bit off more than I could chew as a leader this past year.

I’ve stretched myself too far mentally. I’ve put too many demands on myself physically. I’ve weakened relationships that I cared about. All because I said yes. Perhaps you have too.

So I’m here to say, once and for all, that I hope my mistakes this year challenge you to believe that it’s time to stop overcommitting. To shortchanging our relationships. And from preventing ourselves from doing our best work. As my good friend Iain Gabriel always reminds me, “he who chases two hares catches none.”

Am I saying, don’t take on hard work as an achiever? No.

Am I saying I regret my decisions, actually, some of them.

What I’m saying and hope to make it crystal clear that as a leader, less is more. This year of pushing myself too far has taught me that having more than three top priorities means that we have no priorities. That the more you say yes, the more inevitable sacrifices you will need to make. Some of the sacrifices just weren’t worth it. Looking back I don’t want to dwell on Jim Rohn’s words ever again,

“Don’t trade your life for mediocre goals.”

If you struggle with this as much as I do, I think these 3 reasons to say no might help you moving forward, too.

1. Other peoples’ priorities take precedence over ours. If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.

2. We will not have time for rest and recovery. Therefore we ultimately end up frustrated and stressed. Similar to working out in the gym, everyone needs to de load every-once in a while. We need to exercise with lower weights, less intensity and have a greater focus on rest. That way, when do get back in the gym, we’re stronger than ever before. The same is true with our mental health as a achiever and leader.

3. We won’t be able to say yes to the really important things.

The last one was the clincher for me.

Out of guilt or fear of confrontation, we take on more projects and invest in someone else’s priorities.… In the process, we lose our most valuable personal resources—time, energy, and money—on things that aren’t important to us. Each time we agree to something without enthusiasm or interest, we waste a little more of these precious resources.

Finally, number 3 reminds of an audio by Success Magazine of Darren Hardy interviewing Michael Bungay Stanier on Good vs Great work. For those of you that have never heard Michael before here’s a quick primer from his book, Do More Great Work.

If you can’t remember how you just spend the day (or the week) – you’re doing Good Work.

If you’re about as anxious as you are excited – you’re doing Great Work.

If you’re bored of telling people what you do – you’re doing Good Work.

If you’re going to do it regardless – you’re doing Great Work.

If you’re sticking to your job description – you’re doing Good Work.

If you’re stepping out to the edge of yourself – you’re doing Great Work.

Over the last year as a leader, every-time I said yes to other people’s priorities, excluding those that I was genuinely excited about, I ended up doing good work. By continuously taking on that type of good work not only did I start to feel overwhelmed, stressed and burnout, but I didn’t have the strength to say yes to my personal passion projects and priorities.

I didn’t get to be the President at CSI Pitchmasters I envisioned I would be. I didn’t get to make as big of an impact for youth in Canada suffering with challenges with their mental health as I promised myself I would be. And I didn’t get to I didn’t have the energy to be fully present in my relationships or go all in on my personal brand. As a result I’ve accomplished less in the last year than I know I’m capable of.

Dissapointment pictureI’ve learned my lesson. And it’s time to turn it around.

Every time we say no to something that is not important, we are saying yes to something that is: our work, our relationships, our resources, our health.


Every time we say NO to something that is not important, we are saying YES to something that is.

Do this.

Decide to stop trading your life for mediocre goals. Decide to stop putting other peoples’ priorities before your own. Decide to start saying no to good work and yes to great work.

Find the work that lights you up. The work that makes a difference. The work that matters. Say yes to that work. If you can muster that courage, your health, relationships and of course your leadership will flourish.

Till next time, stay on the offensive. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “You cannot change the destination of your life overnight but you can change the direction.”



IWTYTS – How to prepare for a speech 3/3

The quickest way to a goal, is to model the behaviour and philosophies of those who’ve already been there and done that. So as we wrap up our series on presentation preparation, it’s important to spend time thinking from the lens of a professional speaker.

How do professional speakers prepared to inspire the masses? How do speakers like Tony Robbins, Les Brown, Brendon Burchard, and Arriana Huffington impact so many people without burning out?

The answer is simple, but not easy.

The strategy is called becoming a modular based speaker. And it’s a strategy that will allow a newbie or intermediate speaker, to become a professional. This transition will not only make you a top 1% earner in North America, it will give you the gift of speaking to any audience, at any time, at a moments notice.

Let me give you an example.

Imagine you’re Tony Robbins up on stage at Unleash The Power Within. There’s 3000 people in the audience expecting you to deliver the best performance of your life. They want to change their lives, help them make more money, have better relationships and go home never being the same again.

Lindsey Best

For 5 days straight, 12 hours a day, you’re on stage delivering material. Yes, 5 days, 12 hours a day!

How do you feel? Well as Tony, you have incredible certainty that you will deliver on those expectations because you’ve done it thousands of times. But for most of us, that would be unimaginable… We aren’t professionals, just yet.

Is Tony a genius? Does he posses some skill that is unavailable to the rest of us? No. We anyone who’s willing to set up their content to become a modular based speaker could in theory speak for hours and hours without ever running out of material.

The secret is that every story, every topic, every theme that Tony delivers, is modular. Meaning today we have 12 hours and we’re delivering modules a, b, c, d, and e. Doesn’t sound too complicated right?

But what happens if we’re 3 hours over time on a 12 hour day. Are you going to make your audience stay 3 extra hours? How would you feel if a speaker kept you an extra, 1, 2 or 5 hours? You can’t do that, it would be amateurish.

As a professional, Tony and Brendon, and all of the other greats, know their modules so well that everything is finely tuned with precise timing. Let’s continue with the example above and say that the organizer rushes up to you and says, “Hey Tony we’re 3 hours behind, we need to get back on track.”

In less than 10 seconds Tony can decide that he needs to cut out modules c and d, leave in e and end with q. He’ll end on time and still deliver amazing value. 2 seconds later is back out on stage delivering off of the new material he’s sliding in and forgetting about the material they will miss out on by being behind.

Can you see the implications for yourself?

No matter who’s in the audience or how much notice you have you know your material so well, every module is laid out in such detail, that in a moments notice you can deliver.

Brendon Stage

Maybe you’re not speaking for 12 hour days. But if you’ve only got a 45 minute keynote and the last speaker wen’t over 22 minutes. How prepared are you right now, to remove 3 stories, end on time for the organizer, and do it with such grace that nobody ever noticed you were planning on doing more material?

If the answer isn’t a resounding yes! Than we still have work to do to get you closer to professional level speaking.

Do this.

Begin laying out your content, themes, and stories in modules. Know which stories and ideas take 1 minute, 3 minutes, 5 minutes and 10 minutes to deliver. Learn that material so well that you know without a shadow of a doubt you can speak to any audience with no notice.

The decision we have to make as newbies or intermediate speakers is, is it worth it?

Is it worth it to become one of the best in the world. Admired by millions, impacting lives over and over again, and changing the world.

If you said yes to that question like I have, starting today, decide to go pro. Decide to lay your material out in modules like the best in the world. Once you’ve done that, you’ve begun the path to extraordinary.

Till next time, stay on the offensive. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “You cannot change the destination of your life overnight but you can change your direction.”



IWTYTS – How to prepare for a speech 2/3

While critical, the mindset of performance is not nearly as sexy as it’s counterpart, the tactics! Today, let’s push past the mindset of preparation and explore the tactics required for beginner and intermediate speakers to crush their next performance.

After all, the unprepared speaker has the right to be afraid. 

My goal from this post is to give you three actionable take aways that will remove your anxieties and ensure high performance. Beginner and intermediate speakers alike can take advantage of the following three rules. The 24 hour rule, the video rule, and the real life rule.

(If you prefer these tips in video, click here)

24 Hour Rule

24 hour rule

I use the 24 hour rule as my measuring stick for how prepared I am. If I’m giving a speech Tuesday night at 8pm, then by Monday night at 8pm at the latest, I should be completely ready to give that speech as if it was on Monday night! As soon as you start using the night before a presentation as the main hours for practice, you’ve already lost. 

As a speaker and communicator, your unconscious mind is your most powerful asset.

Preparation ahead of time gives your presentation time to sink deep within your subconscious mind. When you find yourself truly mesmerized by a presentation it’s virtually always because it comes off authentic, like they came up with it on the spot.

That’s the feeling you want to give your audience. 

If you’re giving yourself less than the 24 hour rule, you’ll either be A) underprepared and stumbling on your words or B) just prepared enough that you sound robotic as if you’re reading from a script.

That is not how you persuade and it’s not how you deliver exceptional performances.

If you want an accurate measure of how prepared you are before a big presentation use the 24 hour rule and ensure you’re ready at least 24 hours before your next big speech.

The Video Rule 

Video rule

People are often given misguided advice when it comes to speech prep. That, if you practice in front of a mirror… it’s just like the real thing!

That’s bullshit!

Practicing in front of a mirror does not accurately represent what you will look like in front of an audience. My recommendation is to use the video rule instead. The next time you have a big presentation, get a video with your entire body in the frame. Film the speech you’re were going to give and then spend time combing out the knots.

You’ll be surprised on how many adjustments you can make through watching yourself on video. I gave one of the biggest speeches of my life at the Speaker Slam Grand Slam back in November of 2017. When I watched my practice video I found that I was doing all these tiny bounces and my movements were clearly abrupt and contrived.

Fortunately, I used the video rule to take the presentation from a 6 or 7 to a 9 or 10! The presentation turned out to be fluid, and in fact one of the best example of effective body language and gesticulation I’ve ever given.

Make sure you use the video rule. It will only make you better!

Real Life Rule

This one is my favourite because if you use it, you’ll separate yourself from 90% of communicators. It’s so simple.

Give your pitch to your dog. Practice your job interview with a buddy. Give your presentation before you need to give your presentation!

No matter how many times I practice in my room and film myself, it’s always a bit different when there’s a thousand people staring at me. So if you want to go into the world and make a difference, crush that pitch, and get a standing ovation, use these three rules: the 24 hour rule, the video rule, and the real life rule.

I promise, there is nothing more anxiety inducing than being underprepared, and nothing more empowering than knowing, without a shadow of a doubt, that this will be the best presentation of your life.

Till next time stay on the offensive. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “You cannot change the destination of your life overnight but you can change the direction.”



IWTYTS – 80/20 Principle

Ever heard of the 80/20 rule?

Also known as the Pareto Principle, super achievers have been using the 80/20 rule to shorten the learning curves for new skills for hundreds of years. It refers to getting clear on the 20% of your actions or inputs that will create 80% of what you want (which in our case is successful communication).

The first time I ever encountered the principle was in 2014 while reading Tim Ferriss’ book, the four hour work week. At the time I was building my first business and decided to test the idea to see if it worked.

(If you prefer these tips in video, you can find the 80/20 principle here)

It worked…

As a business owner there were so many things I could be focusing my time on from writing lists of prospects, cold calling, even buying pens! But using the 80/20 analysis I quickly realized that none of those activities were income producing. Therefore, none of those actives were my highest priority outputs. They weren’t the 20% of activities I should have been focused on.

It also helped me double down on what mattered. At the time, I learned that if I spent the vast majority of my time promoting events, I could win.

So I did just that.

My business took off! We build a sales team of over 50 people in less than 2 years and to this day it still bills over 6 figures in recurring revenue each year.


I want to help you achieve the same thing with I Will Teach You To Speak. Together we’ll double down on what matters most to public speaking and learn the rest later. Fortunately, I’ve already done it for myself, so there’s no need to reinvent the wheel here.

The first thing I did when I dove into public speaking last year was figure out the 20% that would give me the success that I wanted.

“The 20% that matters, that will unlock better relationships, a better career, and standing ovations is confidence.” – Me 

Simple, yes.

Easy, not so much.

Some people just stopped reading because they said to themselves, “That’s it? There’s got to be more to it than that.”

Well to those people I’d say, well I can’t actually say because they just left, but because you’re still here I’d say that’s right. There is more to it than that. But it’s not the 20%!

In this series we’ll get to the other 80%. We’ll explore the impact of variety in volume, pacing, pitch, tone, to body language, eye contact, and gesticulation, all the way to story telling, speech writing, and the unconscious levers you can pull to influence.

But there’s no point in starting there.

Today is about simplicity and getting you to take the first step, the step towards confidence. If you’re one of those people that say to themselves, “I would rather die, than speak in public,” or maybe it’s only a bit of anxiety in social environments, heed my advice after thousands of hours of practice: develop your confidence through exposure.

Nothing will build your confidence more than public speaking itself.

kid with mic

Just like you only became a confident kisser by kissing. Or only became a confident athlete by hundreds of shots or games. You will only become a confident speaker by standing up and speaking in front of groups.

Do This.

Here is how easy it can be for you to build your confidence, once a week, for 8-12 weeks stand in front of a group and share. Start small. Find a local toastmasters club, improv class, or debate team.

For those of you that think public speaking confidence is so out of reach and only an exclusive elite group of people, it only takes 2-3 months of consistent exposure to build a foundation of confidence. I’ve seen it in myself, in my peers and even in my shyest friends.

Do yourself, your family and your community a favour by starting today and taking the first step towards your public speaking success.

Next week, you’ll have wished it you started today. Next year, you’ll have wished you started this year.

Believe in yourself and start today!

Till next time stay on the offensive. Aggressively pursue a better version of yourself.And remember what Jim Rohn said, “You can’t change the destination of your life overnight but you can change your direction.”