IWTYTS – How to prepare for a speech 3/3

The quickest way to a goal, is to model the behaviour and philosophies of those who’ve already been there and done that. So as we wrap up our series on presentation preparation, it’s important to spend time thinking from the lens of a professional speaker.

How do professional speakers prepared to inspire the masses? How do speakers like Tony Robbins, Les Brown, Brendon Burchard, and Arriana Huffington impact so many people without burning out?

The answer is simple, but not easy.

The strategy is called becoming a modular based speaker. And it’s a strategy that will allow a newbie or intermediate speaker, to become a professional. This transition will not only make you a top 1% earner in North America, it will give you the gift of speaking to any audience, at any time, at a moments notice.

Let me give you an example.

Imagine you’re Tony Robbins up on stage at Unleash The Power Within. There’s 3000 people in the audience expecting you to deliver the best performance of your life. They want to change their lives, help them make more money, have better relationships and go home never being the same again.

Lindsey Best

For 5 days straight, 12 hours a day, you’re on stage delivering material. Yes, 5 days, 12 hours a day!

How do you feel? Well as Tony, you have incredible certainty that you will deliver on those expectations because you’ve done it thousands of times. But for most of us, that would be unimaginable… We aren’t professionals, just yet.

Is Tony a genius? Does he posses some skill that is unavailable to the rest of us? No. We anyone who’s willing to set up their content to become a modular based speaker could in theory speak for hours and hours without ever running out of material.

The secret is that every story, every topic, every theme that Tony delivers, is modular. Meaning today we have 12 hours and we’re delivering modules a, b, c, d, and e. Doesn’t sound too complicated right?

But what happens if we’re 3 hours over time on a 12 hour day. Are you going to make your audience stay 3 extra hours? How would you feel if a speaker kept you an extra, 1, 2 or 5 hours? You can’t do that, it would be amateurish.

As a professional, Tony and Brendon, and all of the other greats, know their modules so well that everything is finely tuned with precise timing. Let’s continue with the example above and say that the organizer rushes up to you and says, “Hey Tony we’re 3 hours behind, we need to get back on track.”

In less than 10 seconds Tony can decide that he needs to cut out modules c and d, leave in e and end with q. He’ll end on time and still deliver amazing value. 2 seconds later is back out on stage delivering off of the new material he’s sliding in and forgetting about the material they will miss out on by being behind.

Can you see the implications for yourself?

No matter who’s in the audience or how much notice you have you know your material so well, every module is laid out in such detail, that in a moments notice you can deliver.

Brendon Stage

Maybe you’re not speaking for 12 hour days. But if you’ve only got a 45 minute keynote and the last speaker wen’t over 22 minutes. How prepared are you right now, to remove 3 stories, end on time for the organizer, and do it with such grace that nobody ever noticed you were planning on doing more material?

If the answer isn’t a resounding yes! Than we still have work to do to get you closer to professional level speaking.

Do this.

Begin laying out your content, themes, and stories in modules. Know which stories and ideas take 1 minute, 3 minutes, 5 minutes and 10 minutes to deliver. Learn that material so well that you know without a shadow of a doubt you can speak to any audience with no notice.

The decision we have to make as newbies or intermediate speakers is, is it worth it?

Is it worth it to become one of the best in the world. Admired by millions, impacting lives over and over again, and changing the world.

If you said yes to that question like I have, starting today, decide to go pro. Decide to lay your material out in modules like the best in the world. Once you’ve done that, you’ve begun the path to extraordinary.

Till next time, stay on the offensive. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “You cannot change the destination of your life overnight but you can change your direction.”




IWTYTS – How to prepare for a speech 2/3

While critical, the mindset of performance is not nearly as sexy as it’s counterpart, the tactics! Today, let’s push past the mindset of preparation and explore the tactics required for beginner and intermediate speakers to crush their next performance.

After all, the unprepared speaker has the right to be afraid. 

My goal from this post is to give you three actionable take aways that will remove your anxieties and ensure high performance. Beginner and intermediate speakers alike can take advantage of the following three rules. The 24 hour rule, the video rule, and the real life rule.

(If you prefer these tips in video, click here)

24 Hour Rule

24 hour rule

I use the 24 hour rule as my measuring stick for how prepared I am. If I’m giving a speech Tuesday night at 8pm, then by Monday night at 8pm at the latest, I should be completely ready to give that speech as if it was on Monday night! As soon as you start using the night before a presentation as the main hours for practice, you’ve already lost. 

As a speaker and communicator, your unconscious mind is your most powerful asset.

Preparation ahead of time gives your presentation time to sink deep within your subconscious mind. When you find yourself truly mesmerized by a presentation it’s virtually always because it comes off authentic, like they came up with it on the spot.

That’s the feeling you want to give your audience. 

If you’re giving yourself less than the 24 hour rule, you’ll either be A) underprepared and stumbling on your words or B) just prepared enough that you sound robotic as if you’re reading from a script.

That is not how you persuade and it’s not how you deliver exceptional performances.

If you want an accurate measure of how prepared you are before a big presentation use the 24 hour rule and ensure you’re ready at least 24 hours before your next big speech.

The Video Rule 

Video rule

People are often given misguided advice when it comes to speech prep. That, if you practice in front of a mirror… it’s just like the real thing!

That’s bullshit!

Practicing in front of a mirror does not accurately represent what you will look like in front of an audience. My recommendation is to use the video rule instead. The next time you have a big presentation, get a video with your entire body in the frame. Film the speech you’re were going to give and then spend time combing out the knots.

You’ll be surprised on how many adjustments you can make through watching yourself on video. I gave one of the biggest speeches of my life at the Speaker Slam Grand Slam back in November of 2017. When I watched my practice video I found that I was doing all these tiny bounces and my movements were clearly abrupt and contrived.

Fortunately, I used the video rule to take the presentation from a 6 or 7 to a 9 or 10! The presentation turned out to be fluid, and in fact one of the best example of effective body language and gesticulation I’ve ever given.

Make sure you use the video rule. It will only make you better!

Real Life Rule

This one is my favourite because if you use it, you’ll separate yourself from 90% of communicators. It’s so simple.

Give your pitch to your dog. Practice your job interview with a buddy. Give your presentation before you need to give your presentation!

No matter how many times I practice in my room and film myself, it’s always a bit different when there’s a thousand people staring at me. So if you want to go into the world and make a difference, crush that pitch, and get a standing ovation, use these three rules: the 24 hour rule, the video rule, and the real life rule.

I promise, there is nothing more anxiety inducing than being underprepared, and nothing more empowering than knowing, without a shadow of a doubt, that this will be the best presentation of your life.

Till next time stay on the offensive. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “You cannot change the destination of your life overnight but you can change the direction.”



IWTYTS – 80/20 Principle

Ever heard of the 80/20 rule?

Also known as the Pareto Principle, super achievers have been using the 80/20 rule to shorten the learning curves for new skills for hundreds of years. It refers to getting clear on the 20% of your actions or inputs that will create 80% of what you want (which in our case is successful communication).

The first time I ever encountered the principle was in 2014 while reading Tim Ferriss’ book, the four hour work week. At the time I was building my first business and decided to test the idea to see if it worked.

(If you prefer these tips in video, you can find the 80/20 principle here)

It worked…

As a business owner there were so many things I could be focusing my time on from writing lists of prospects, cold calling, even buying pens! But using the 80/20 analysis I quickly realized that none of those activities were income producing. Therefore, none of those actives were my highest priority outputs. They weren’t the 20% of activities I should have been focused on.

It also helped me double down on what mattered. At the time, I learned that if I spent the vast majority of my time promoting events, I could win.

So I did just that.

My business took off! We build a sales team of over 50 people in less than 2 years and to this day it still bills over 6 figures in recurring revenue each year.


I want to help you achieve the same thing with I Will Teach You To Speak. Together we’ll double down on what matters most to public speaking and learn the rest later. Fortunately, I’ve already done it for myself, so there’s no need to reinvent the wheel here.

The first thing I did when I dove into public speaking last year was figure out the 20% that would give me the success that I wanted.

“The 20% that matters, that will unlock better relationships, a better career, and standing ovations is confidence.” – Me 

Simple, yes.

Easy, not so much.

Some people just stopped reading because they said to themselves, “That’s it? There’s got to be more to it than that.”

Well to those people I’d say, well I can’t actually say because they just left, but because you’re still here I’d say that’s right. There is more to it than that. But it’s not the 20%!

In this series we’ll get to the other 80%. We’ll explore the impact of variety in volume, pacing, pitch, tone, to body language, eye contact, and gesticulation, all the way to story telling, speech writing, and the unconscious levers you can pull to influence.

But there’s no point in starting there.

Today is about simplicity and getting you to take the first step, the step towards confidence. If you’re one of those people that say to themselves, “I would rather die, than speak in public,” or maybe it’s only a bit of anxiety in social environments, heed my advice after thousands of hours of practice: develop your confidence through exposure.

Nothing will build your confidence more than public speaking itself.

kid with mic

Just like you only became a confident kisser by kissing. Or only became a confident athlete by hundreds of shots or games. You will only become a confident speaker by standing up and speaking in front of groups.

Do This.

Here is how easy it can be for you to build your confidence, once a week, for 8-12 weeks stand in front of a group and share. Start small. Find a local toastmasters club, improv class, or debate team.

For those of you that think public speaking confidence is so out of reach and only an exclusive elite group of people, it only takes 2-3 months of consistent exposure to build a foundation of confidence. I’ve seen it in myself, in my peers and even in my shyest friends.

Do yourself, your family and your community a favour by starting today and taking the first step towards your public speaking success.

Next week, you’ll have wished it you started today. Next year, you’ll have wished you started this year.

Believe in yourself and start today!

Till next time stay on the offensive. Aggressively pursue a better version of yourself.And remember what Jim Rohn said, “You can’t change the destination of your life overnight but you can change your direction.”



IWTYTS – Why You, Why Me?

This preface blog to the series I will Teach You To Speak is called, “Why You, Why Me?” because we cover why you need to learn the unique craft of public speaking and why I should be the one that helps you dramatically improve your communication skills, 100% guaranteed.

(If you prefer these tips in video, you can find Why You, Why Me here)

Why you?

Why should you get out of your comfort zone when 95% of people would rather die than learn to speak in public? Well, besides cultivating more confidence and more credibility in your social life, you will become exponentially more valuable in the workplace and in your business with this skillset than any other.

Don’t believe me? You don’t have to take my word for it…

What about two billionaires words?

Richard Branson said,


“Communication is the most important skill any leader can posses.”

Warren Buffett believes,


“Effective communication will instantly raise a persons professional value by up to 50%”.

If some of the worlds most successful leaders credit speaking as the foundational skill behind all of their riches, what would it mean for you to master communication?

Would it mean a promotion? More profits in your business? Or maybe it would mean building stronger relationships with your friends and family.

Let’s picture the flip side…

What would it mean to you if you lived the rest of your life as only a mediocre communicator? Even in my short experience in the work force I’ve seen less talented people get promoted over their more talented peers because they were better influencers.

My girlfriend is the perfect example. When I was 17 I was promoted within one year of working as a life guard to the role of head guard. Victoria however, was way more punctual, clearly more responsible and a way better guard and instructor. Yet because she was shy, it took her 4 years to get the same promotion.

Could that be you?

Or maybe, you’ve already experienced the obvious consequences of lacking confidence and conviction in your communication skills. Candidly, I don’t know what the consequences will be for you. But I do know that Mr Branson and Mr Buffett are right. We can’t afford to be mediocre. If we’re going to be the best version of ourselves for our families and our communities, we need to master communication.

Now, for everyone that’s saying “I get it… I want to master communication!” Know that this series will deliver. Yes it’s about public speaking, but it’s about much, much, much more than that. Every lesson you learn here will be transferable to your everyday life. From speeches, to job interviews, to deal closing pitches, we’re always telling stories, informing and persuading. This series will prepare you to crush all of the high stakes situations of your life.

That my friends is why you.

Why me?

This is the real question.

Because it’s clear that you deserve everything that will come to you in abundance by becoming influential and persuasive. My intention is that after this post it is just as clear why I’m the right person to get you there.

Why me is because I dove into the public speaking world head first 18 months ago to become a student of this craft. I’ve been mentored and coached by some of Toronto’s and the worlds most talented and highly paid public speakers. Originally when I looked back, I thought that was the beginning of my journey. But when I peeled back the layers of the onion that is my story, I realized that it started much earlier.

Awards Grade 8 close up
Grade 8 Public Speaking Award

In grade 7 and 8 I was winning both the class and school level for delivering speeches. When I started my business at 19 I was selling from stage in front of groups of 10, 100, and even thousands of people. I had been on podcasts and on several occasions I have both been on and facilitated panel discussions.

On stage at 19
On Stage At 19

But It wasn’t until 12 months ago that I realized why what I was doing was so effective. And that’s why in I will teach you to speak I’m going to break down everything that I’ve learned. I’m going to teach it in a way that is consumable, showing you why some people captivate their audiences, while others, lull their audience into checking their phones (you better not be scrolling through your phone right now).

Today, I’ve spoken to over 60 audiences. I’m a 2x public speaking champion, the president of CSI Pitchmasters and most important of all, I’m prepared to help you overcome your fears and silence your critics both internal and external.

momondays 14 (1)
Addressing an audience about youth mental health at 22

Ultimately, I’m here to help you find your voice.

Till next time, stay on the offensive. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “You cannot change the destination of your life overnight but you can change your direction.”

– J