Selling from the stage with Ronnie Fisher

Ronnie Fisher is a real estate investor, success coach, a motivational speaker and the host of momondays Niagara. He’s been featured on several TV shows, radio and podcast interviews and we were lucky to block off some time to have him on the show! Having taught english overseas he’s developed a passion for education that’s translated into personal development and real estate investment seminars.

Ronnie Fisher HeadshotHis purpose in life is to educate, inspire, motivate and encourage others to discover their passions, dreams and design a blue print to achieve their life goals.

Right off the bat we spent time talking about adequately preparing for your next high stakes performance!

 

(If you prefer these tips in video, check out our interview here.)

Preparing to for the stage

As Ronnie put it,

“Context is king.”

As speakers it’s our responsibility to know our audience, the venue and the expectations from the organizers. In an informal setting such as momondays he often finds himself speaking off the cuff and delivering whatever his heart speaks to him in the moment. He often has the luxury of introducing friends and the environment they’ve developed is that of authenticity and raw storytelling. Therefore it’s only fit that his performance follow suit and matches the context of the setting.

On the other hand, in a professional context such as a business meeting, pitch or weekend long real estate investment seminar, going with your heart simply won’t cut it. According to Ronnie, Disciplined and rigorous preparation of our material will help you:

  • Know where you are in your presentation how long you have left
  • Deliver the highest quality content for your audience
  • Create consistent, measurable and therefore improvable results

Any of those outcomes separately is enough to justify hours of preparation before your next big presentation. The aggregate makes it non-negotiable.

Sell the feeling

Selling from the stage can often be high pressure for the speakers. You’re being counted on to deliver and the lack of results can be devastating for the event organizers and the business as a unit. Fortunately for us, Ronnie was willing to share his battle tested strategies to maximize your potential to sell.

Ronnie painted the picture for us of a brand new shiny red corvette. Why would someone buy a luxury vehicle like that? Cars simply get you A to B and a $30,000 cheaper car would do the exact same job. With that philosophy it’s virtually never a logical decision. The answer is that people aren’t buying the corvette. They’re buying the way owning, driving and sitting in the car makes them feel.

red corvette

And that’s exactly what Ronnie recommends for those selling from stage. It’s critical we tap into the reasons why people would benefit from our product or service at an emotional level. Will it help them get out of debt? And if so, what would that make them feel? Would it help them send their kids to college? And if it did, what would be the impact of their children and their children’s, children.

By focusing on the feeling, and the why, we’re able to tap into the part of humans that make decisions and take action. He further reinforces the idea by reminded us to tell deeply personal stories that will resonate with the audience.

For example, by opening ourselves up to where we were, where we are today as a result of taking actions or using xyzzy product or services, and where we will be in the future by consistent action and following a system, others can see themselves in our shoes. If someone says, “aha!” I’m just like Ronnie and would love to get to where he’s at, they’re much more likely to commit than if you didn’t tell stories or if their internal dialogue is, “Ronnie just doesn’t get me.”

Book recommendation

One book in the last 5 years has made a lasting impact on Ronnie’s life and that was Think and Grow Rich by Napoleon Hill. I’ve personally read it multiple times and I know that many of the individuals I look up to (Ronnie included) encourage people in their lives to allow the book to support them in finding success. Napoleon Hill lays out a blueprint for us to accomplish our goals and if you work the plan, it works.

Today, Ronnie continues to be inspired by the work and has developed a personal mission statement based off it’s principles.

Mission statement

His purpose in life is to educate, inspire, motivate and encourage others to discover their passions, dreams and design a blue print to achieve their life goals.

Ronnie’s Do This Directives:

  1. Focus your preparation energies based on context. Ask yourself the questions, who’s in my audience, why are they here, how can I deliver the most value? Prepare accordingly.
  2. Think deeply about how you can resonate on an emotional level with your audience and prospects. Can they see themselves in your shoes? If not, remember that people buy from those that they like and trust. Start working immediately at weaving stories and a human element into your pitches.
  3. Invest in yourself and pick up Think and Grow Rich. Your future self and family will be immeasurably grateful you did.

Audio Show Timestamps

1:45 – how to resonate with the audience at momondays

4:45 – informal presentations

7:00 – formal presentations

8:30 – stay on time

12:00 – selling from stage

14:20 – people buy emotionally

16:45 – whats holding people back

20 – how to manifest your dreams

Till next time stay on the offensive. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “you cannot change the destination of your life overnight but you can change the direction.”

Jonathan Andrews

Out. 

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