IWTYTS – How to prepare for a speech 3/3

The quickest way to a goal, is to model the behaviour and philosophies of those who’ve already been there and done that. So as we wrap up our series on presentation preparation, it’s important to spend time thinking from the lens of a professional speaker.

How do professional speakers prepared to inspire the masses? How do speakers like Tony Robbins, Les Brown, Brendon Burchard, and Arriana Huffington impact so many people without burning out?

The answer is simple, but not easy.

The strategy is called becoming a modular based speaker. And it’s a strategy that will allow a newbie or intermediate speaker, to become a professional. This transition will not only make you a top 1% earner in North America, it will give you the gift of speaking to any audience, at any time, at a moments notice.

Let me give you an example.

Imagine you’re Tony Robbins up on stage at Unleash The Power Within. There’s 3000 people in the audience expecting you to deliver the best performance of your life. They want to change their lives, help them make more money, have better relationships and go home never being the same again.

Lindsey Best

For 5 days straight, 12 hours a day, you’re on stage delivering material. Yes, 5 days, 12 hours a day!

How do you feel? Well as Tony, you have incredible certainty that you will deliver on those expectations because you’ve done it thousands of times. But for most of us, that would be unimaginable… We aren’t professionals, just yet.

Is Tony a genius? Does he posses some skill that is unavailable to the rest of us? No. We anyone who’s willing to set up their content to become a modular based speaker could in theory speak for hours and hours without ever running out of material.

The secret is that every story, every topic, every theme that Tony delivers, is modular. Meaning today we have 12 hours and we’re delivering modules a, b, c, d, and e. Doesn’t sound too complicated right?

But what happens if we’re 3 hours over time on a 12 hour day. Are you going to make your audience stay 3 extra hours? How would you feel if a speaker kept you an extra, 1, 2 or 5 hours? You can’t do that, it would be amateurish.

As a professional, Tony and Brendon, and all of the other greats, know their modules so well that everything is finely tuned with precise timing. Let’s continue with the example above and say that the organizer rushes up to you and says, “Hey Tony we’re 3 hours behind, we need to get back on track.”

In less than 10 seconds Tony can decide that he needs to cut out modules c and d, leave in e and end with q. He’ll end on time and still deliver amazing value. 2 seconds later is back out on stage delivering off of the new material he’s sliding in and forgetting about the material they will miss out on by being behind.

Can you see the implications for yourself?

No matter who’s in the audience or how much notice you have you know your material so well, every module is laid out in such detail, that in a moments notice you can deliver.

Brendon Stage

Maybe you’re not speaking for 12 hour days. But if you’ve only got a 45 minute keynote and the last speaker wen’t over 22 minutes. How prepared are you right now, to remove 3 stories, end on time for the organizer, and do it with such grace that nobody ever noticed you were planning on doing more material?

If the answer isn’t a resounding yes! Than we still have work to do to get you closer to professional level speaking.

Do this.

Begin laying out your content, themes, and stories in modules. Know which stories and ideas take 1 minute, 3 minutes, 5 minutes and 10 minutes to deliver. Learn that material so well that you know without a shadow of a doubt you can speak to any audience with no notice.

The decision we have to make as newbies or intermediate speakers is, is it worth it?

Is it worth it to become one of the best in the world. Admired by millions, impacting lives over and over again, and changing the world.

If you said yes to that question like I have, starting today, decide to go pro. Decide to lay your material out in modules like the best in the world. Once you’ve done that, you’ve begun the path to extraordinary.

Till next time, stay on the offensive. Aggressively pursue a better version of yourself. And remember what Jim Rohn said, “You cannot change the destination of your life overnight but you can change your direction.”

-J

Out.

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